Her brand remains adamant to the idea of ‘Fashion for change’ with a goal to support the social and economic empowerment of women in Côte d’Ivoire. She aims to achieve this by providing jobs, better health, education and in general contributing to economic development. The brand will also create jobs by building local factories and workshops for production starting with Côte-d’Ivoire.
She told Fashionista.com in an interview “I decided to produce in Côte d’Ivoire in order to have control and flexibility over my production and because I realize we do have valuable resources to trade on an international level. I had also hoped to provide jobs and fair living wages to post-war Ivorian women, thus showcasing Côte d’Ivoire’s artistry with positive and lasting social and economic changes.”