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CHICHIA LONDON BY Christine Mhando

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Christine Mhando is the designer behind the CHICHIA LONDON brand. This London-based designer Christine Mhando graduated from Kent University with an honors degree in 2002. After her studies, Mhando gained invaluable experience working for high-end designers as well as womenswear brands and suppliers for the high-street Mecca. With the knowledge she acquired, Tanzanian-born Mhando launched the label that bears her childhood nickname, Chichia in 2007. (…) Her collections are produced in Tanzania.

The first Chichia collection was sold in London’s famous home of independent designers Laden Showroom quickly earning the label commercial success. Each collection consists of an eclectic range of dresses and separates in modern wearable silhouettes and styles in a variety of succulent colours. Chichia’s intelligent use of eye-catching colourful prints in natural fabrics intermixed with beautiful embellishments and intricate detailing makes every piece uniquely innovative and a timeless addition to anyone’s wardrobe.
Currently stocked in independent boutiques across the world and online, Chichia has gained a cult following on the online blog circuit as well as extensive press attention in distinguished publications such as Grazia, Marie Claire, Cosmopolitan and Vogue Italia. All have warranted Chichia a place at London Fashion Week showcasing in fashion events such as Untold and Fashion Diversity, as well as other prestigious events across the world including ARISE Magazine fashion week 2011 in Lagos, Urban Outfitters BAZAAAAR Pop Up in New York and Labo Ethnik Fashion Weekend 2013 in Paris, to name but a few. 

Recently featured on Vogue Italia Talents in 2013, it is understandable why her inspired use of colour and print has warranted the Chichia label with a growing celebrity following. With fans including Beyonce, Chichia is fastly becoming recognised as an international African brand that modernises and transforms traditional East African textiles into stylish, contemporary and considered fashionable attire.

(Source: notjustalabel.com)

ENJOY OUR REVIEW.

CHICHIA LONDON Fall Winter 2013 - Collection”The dress concept”.As they offer the 13 key dresses every Chichia girl should have hanging in her closet, details such as multi ruffles, tired dress bodices and skirts and manipulated style lines are features throughout the collection in Chichia’s signature playful contemporary and easy to wear silhouettes with a refreshingly vibrant color palette.

CHICHIA LONDON Fall Winter 2013 - Collection”The dress concept”.As they offer the 13 key dresses every Chichia girl should have hanging in her closet, details such as multi ruffles, tired dress bodices and skirts and manipulated style lines are features throughout the collection in Chichia’s signature playful contemporary and easy to wear silhouettes with a refreshingly vibrant color palette.

CHICHIA LONDON Fall Winter 2013 - Collection”The dress concept”.As they offer the 13 key dresses every Chichia girl should have hanging in her closet, details such as multi ruffles, tired dress bodices and skirts and manipulated style lines are features throughout the collection in Chichia’s signature playful contemporary and easy to wear silhouettes with a refreshingly vibrant color palette.

CHICHIA LONDON Fall Winter 2013 - Collection”The dress concept”.As they offer the 13 key dresses every Chichia girl should have hanging in her closet, details such as multi ruffles, tired dress bodices and skirts and manipulated style lines are features throughout the collection in Chichia’s signature playful contemporary and easy to wear silhouettes with a refreshingly vibrant color palette.

CHICHIA LONDON Spring Summer 2012 - Collection”Naishi Niwezavyo Siishi Mtakavyo”.Its draws inspiration from this channel of communication by revealing “I live how I want, not how you want me to live”.

CHICHIA LONDON Spring Summer 2013 - Collection”Naishi Niwezavyo Siishi Mtakavyo”.Its draws inspiration from this channel of communication by revealing “I live how I want, not how you want me to live”.

CHICHIA LONDON Spring Summer 2012 - Collection”Naishi Niwezavyo Siishi Mtakavyo”.Its draws inspiration from this channel of communication by revealing “I live how I want, not how you want me to live”.

CHICHIA LONDON Spring Summer 2012 - Collection”Naishi Niwezavyo Siishi Mtakavyo”.Its draws inspiration from this channel of communication by revealing “I live how I want, not how you want me to live”.

CHICHIA LONDON Spring Summer 2012 - Collection”Naishi Niwezavyo Siishi Mtakavyo”.Its draws inspiration from this channel of communication by revealing “I live how I want, not how you want me to live”.